I wonder how many people participated with all honesty on that campaign. It seems successful if you will see the images posted on their FB page - McDonald's Arabia. Photos of happy faces were flashed on news feed during the 'day off line' which somehow seems ironic, as it was supposed to be an OFFLINE day... but the smile of the children were amazing and so were the parents who have enjoyed the games. But sure enough, most of the parent's cheated on the "offline" thing...
I personally has been struggling with this concept. I am trying to discipline myself not to go online on FB the whole day... and admittedly, I never succeeded (yet).
